Smashbox Virtual Studio

Virtually try on all Smashbox products from lipsticks to foundations and shop directly from the site in their standalone experience and single product pages. 
OVERVIEW

With a decrease in-store shopping across the globe and an increase in Augmented Reality in the beauty industry Smashbox and Clinique have adopted the technology for their online and in-store shoppers. The latest trend allows consumers, who are unable to visit a counter and try on product in real life, to see the products applied to their ‘live’ video. Consumers can play with makeup, try on branded looks, and have a seamless shopping experience.

OBJECTIVE

Smashbox looked to increase time spent online and total shopping bag size. I collaborated with the Brand creative director, external agency, Brand executives, site engineers, and external vendor to create a makeup try on tools to engage and achieve the respective goals.

THE PROCESS

When you start with user interviews you can understand and illustrate their user journeys to identify their pain points. I spoke with consumers (the end user), makeup artists, and Brand education to get a full overview. Following the user interviews, was a competitive analysis to identify the strengths and weaknesses of our competitors and to make knowledgeable design decisions. Based on the research and personas I designed concept sketches and hi-fi wires, using Sketch, that were presented to all stakeholders. Throughout the process, I conducted user testing and updated schematics to reflect findings. Once the wires were completed, I create detailed annotations for engineers, external vendors, and design agency to communicate functionality, logic, and flow. I worked closely with the external design agency and participated in dev QA.