Self Enrollment Experience Model

By combining two self-service experiences into a single, cohesive journey, we aim to enhance trust, meet user expectations, and reinforce the ‘One Justworks’ vision.

PROBLEM STATEMENT

As Justworks expands from a single to a multi-product offering, users encounter separate self-enrollment experiences for PEO and Payroll, creating confusion and misalignment with their expectations. This fragmentation disrupts the shopping journey, making it harder for prospects to navigate and trust the process.

SOLUTION

The solution focuses on building trust and guiding user decisions by collecting key information early to personalize recommendations, helping users find the right product quickly. Simplifying account creation reduces friction, enhancing satisfaction and conversion rates. A unified self-service experience aligns with user expectations by providing transparent quotes and tailored recommendations upfront. A seamless onboarding process ensures a smooth transition from prospect to customer, fostering trust and loyalty. Additionally, establishing baseline metrics allows for a deeper understanding of the funnel to drive continuous optimization.